New 'Justice League' Poster Is Really Colorful And Optimistic

Okay, we get it. Fair or not, the DCEU films (save for Wonder Woman) have been accused of being very dark and somber and colorless affairs. I may call foul on that charge (Larry Fong's Batman v Superman cinematography is still a sight for sore eyes either in IMAX or on HBO), but that's the narrative. And since Justice League's marketing is very much about disputing or changing the narrative, it makes sense that much of the art that we've seen has been really colorful and/or implicitly optimistic.

So, hours ahead of the SDCC panel which will presumably unveil a Justice League trailer and various other DC Films announcements, we've got a new poster and a new banner courtesy of the Twitter feed. And sure, enough, the theme is "Yay!" The color scheme is painfully bright (with arguably Alex Ross-inspired character designs), the heroes are almost... happy? And the tagline is weirdly conversational. As I've said before, I could never have imagined that a Justice League movie would be sold in such a casual/gee-whiz kinda way, but that's what we're going to see for the next few months.

Anyway, the actual design is pretty clever, using the respective logos to help spell out said tagline, and it's nice that it's not another "heroes stare off into the distance" sell. Sure, you can make the case that Gal Gadot's Wonder Woman should be in the center, but the word choice kinda demanded that Ben Affleck's Batman be in the middle. And I'm amused that we've got a Superman logo without Superman actually showing up in this poster. I'm curious as to whether we'll see Clark in the next trailer or whether Warner Bros. will hold off the reveal for as long as possible.


I think what's weird about all of this, and this isn't a criticism, is that we've got a Justice League movie that is being sold more like a Super Friends movie. That's for a future post after we get a look at that second trailer later today. But that's all I've got for the moment as my kids are requesting my attention. I'll be back for the actual panel in a couple of hours.


Source: forbes.com